Client Area

Calyptech provides expertise in developing commercialisation strategy for new products and technologies. We have developed rigorous commercialisation methodologies and business processes based on years of experience in identifying customer needs and delivering successful technology solutions.

Market Evaluation

Through continuous market monitoring, Calyptech keep abreast of current trends in target markets. To identify potential opportunities in a specific market segment, we pursue a deeper understanding of the practices of key users to identify possible applications of emerging technology. These applications are then scoped with thorough market research and analysis and the proposed solution is finally validated with strategic target customers to establish commercial viability.

Product Requirements

Once an opportunity is identified, our deep technical expertise is applied to defining the requirements of an optimal, technically feasible product roadmap. This process requires close collaboration between marketers and technologists to ensure the solution is optimally suited to the needs being addressed. Product delivery experience, continual monitoring of emerging technology and key technology evaluations are essential inputs to this activity.

Risk Mitigation

Early identification and mitigation of risks can save a project or prevent significant investment in non-viable projects. Experience is crucial in pre-empting otherwise unforeseen pitfalls and effectively adopting alternative approaches. Calyptech are particularly skilled in commercialising ground-breaking technologies as robust products. Our risk identification and mitigation strategy development extends beyond technology to consider broader product development and market environment risks.

Value Delivery Analysis

Early in the product lifecycle, Calyptech assess the full impact of delivering the solution to customers. Leveraging from experience in product delivery, we estimate the time, cost and resource requirements to establish the complete value delivery system. This incorporates project management, product development, marketing communications, supply chain & manufacturing, channel & partnership management, financial, regulatory, IT systems, facilities, human resources and customer support.

Value Proposition

Integrating the market, product, risk and delivery analyses, Calyptech generate a Value Proposition identifying target customers, benefits and trade-offs, price and timeframe. This is further elaborated into detail of the product, pricing structure and financial analysis, promotion, training and customer support strategies, business metrics, channel and supply chain structure.